Birthday customers are ready to spend.
My Birthday Pass gives local consumers another reason to visit your business during a month when they're already celebrating, dining out, shopping and spending.
You provide the birthday perk. We help put it in front of local birthday customers — and track what happens next.
Growing weekly
Sussex County members
3.4 guests
Avg. birthday party size
12+
Member touchpoints/yr
Measurable, not just advertising
Instead of guessing whether an ad worked, you see what actually happened:
- Offer views
- Redemptions
- Customer visits
- First-time customer data where available
- Reported customer spending/ROI where available
Reach members every month — not just their birthday month
Every partner offers one Birthday Perk, redeemable during a member's birthday month. You can also add an optional Member Perk — a year-round or limited-time offer visible to the entire membership, not just birthday guests. Member Perks let you fill slow weeks, launch a seasonal promo, or stay in front of local customers all year.
- Birthday Perk: high-intent visits during birthday months
- Member Perk: exposure to all members, any time of year
- Set your own start and end dates for seasonal offers
- Add bonus giveaway entries to drive extra redemptions
Birthday customers rarely visit alone
The average birthday party size among My Birthday Pass members is 3.4 guests. That means one redemption typically brings the birthday guest plus two or more additional paying customers through your door.
The birthday guest
Uses your birthday perk
+2.4 guests on average
Pay full price
Group effect
Higher check, longer visit
- One free dessert can lead to a full table of entrées and drinks
- One free game often brings paid friends, food, and extras
- A birthday credit typically drives a larger purchase than the credit itself
- Members report visits with spouses, kids, friends, and coworkers
Your offer is the invitation. The spending usually happens with the group that comes with it.
Pick your level of exposure
Month-to-month. Every plan is built around getting birthday customers through your door — and showing you what it produced.
Partner
Get discovered. Drive birthday visits.
$49/mo
- Listing in the My Birthday Pass marketplace
- Your own shareable business/offer page
- Inclusion in birthday member promotions
- Trackable offer redemptions
- Customer activity/ROI reporting
- Ability to update your birthday offer
- Cancel anytime
Featured Partner
More visibility. More opportunities to get noticed.
$149/mo
- Everything in Partner
- Priority placement throughout the offer marketplace
- Featured placement in member promotions
- Monthly social media spotlight
- Eligibility for featured/bonus-entry campaigns
- Seasonal campaign inclusion
- Enhanced exposure across My Birthday Pass
Birthday Sponsor
Own the spotlight for the month.
$399/mo
- Everything in Featured Partner
- Official Birthday Sponsor of the Month
- Featured sponsorship of the monthly $100 giveaway
- Dedicated email promotion to members
- Dedicated Wallet notification/promotion where appropriate
- Premium homepage/marketplace exposure
- Dedicated social media spotlight
- Opportunity for sponsored bonus-entry promotion
Featured placement is prioritized and may rotate among participating Featured Partners. Sponsor availability is limited to one business per month, subject to approval.
Want more exposure without upgrading?
Help us give away $100 every month. Each month, My Birthday Pass gives members the chance to win $100 in local gift cards and prizes — sometimes one $100 card, sometimes several smaller prizes from a handful of local businesses.
Current Partner businesses may have the opportunity to contribute a gift card or prize toward an upcoming giveaway. When selected, we'll upgrade your business to Featured Partner exposure for that month at no additional membership cost.
- Featured marketplace placement
- Giveaway sponsor recognition
- Additional member exposure
- Social media recognition
- Featured promotional opportunities
Open to qualifying businesses when selected, subject to availability and approval. A monthly giveaway may feature prizes from several participating businesses.
Not sure what to offer? We'll help you build it.
You know your margins. We know what gets attention. We'll help you create a Birthday Pass offer that feels valuable to customers without requiring you to give away the farm.
Restaurants
The birthday guest rarely dines alone. One free perk often covers a full table of paying friends.
- Free dessert with entrée purchaseBirthday guest buys entrée; 2–3 friends likely order entrées + drinks
- Free appetizer with any purchaseOne free app can pull in a table of 3–4 ordering dinner and drinks
- Free birthday drink or mocktailThe free drink brings the party; 2–3 others pay full price for food and drinks
- BOGO entrée or free entrée with one paidThe second guest pays full price — a guaranteed 1:1 paid companion
- $10 birthday dining credit with purchaseDiner covers a qualifying entrée; 2–3 friends typically pay full price
Retail
Birthday shoppers usually bring someone along. A credit or gift-with-purchase can multiply the cart size.
- $10 birthday credit with $30 purchaseBirthday guest hits the minimum; friends often shop alongside
- $15 birthday credit with $50 purchaseHigher minimum encourages a bigger birthday haul, often with companions browsing
- Free birthday gift with purchaseThe free gift drives a paid purchase; friends may buy too
- 20% off your birthday purchaseBirthday discount lifts order value; group shopping means multiple carts
- Free gift wrapping + birthday bonus itemAdd-on service adds value; customers often shop with a friend or family member
Salon / Spa / Service
Birthday appointments can become group outings. One service offer can lead to additional bookings and retail add-ons.
- $20 birthday credit toward a qualifying serviceClient books a core service; a friend may book the same day
- Free premium upgrade with appointmentUpgrade increases ticket value; the guest often brings a companion or books extra services
- Free add-on service with core treatmentAdd-on raises the appointment value; group spa days are common
- Birthday gift with serviceGift drives the appointment; guests may bring a paying friend or buy retail
- Special birthday package at a set priceBundled package can be sold to groups or birthday parties
Entertainment
Entertainment is inherently social. A BOGO or companion offer naturally turns one birthday guest into multiple paid admissions.
- Birthday guest free with one paid admissionDirect 1:1 paid companion — the guest is already bringing someone
- Free game with paid guestOne free game; the paid guest usually brings 2–3 others to play
- BOGO admission or activityBuy one, get one — a built-in group offer that doubles the door count
- Free birthday upgrade (larger group, premium time)Upgrade to a bigger group slot means more paid tickets
- Free concession item with admissionFree snack with paid entry; groups typically buy multiple extras
Apply to participate
Tell us about your Sussex County business and your birthday offer. We onboard a limited number of businesses per category so every offer stands out.
Frequently asked questions
Everything you need to know about becoming a My Birthday Pass Partner.
Give birthday customers a reason to choose you.
Join My Birthday Pass and turn birthdays into measurable customer visits.